ST. LOUIS – The St. Louis region’s lead economic development and destination marketing organizations today announced a bold and forward-looking alignment of their public relations strategies, naming nationally recognized firm BerlinRosen as the Agency of Record for both organizations.
“This marks a proactive step to ensure that the collective St. Louis story is amplified in a unified and dynamic way, enhancing the region’s visibility with top-tier national media,” said Greater St. Louis, Inc. and Explore St. Louis in announcing the move. “When our economic development and destination marketing efforts move together, we elevate perception, strengthen competitiveness, and create momentum that benefits the entire region.”
BerlinRosen is a leading national public relations and strategic communications firm known for its message-first, results-driven approach and 360-degree communications services. The firm’s model blends strategic planning with high impact media and digital execution across sectors.
The decision to formalize BerlinRosen as Agency of Record reflects a shared commitment to a unified regional narrative that leverages best-in-class expertise in storytelling, digital strategy, and proactive media engagement. Each organization maintains its own BerlinRosen team with dedicated specialists who meet regularly to advance distinct organizational priorities while monthly cross-team meetings keep all parties aligned on cadence, messaging, and opportunity.
As part of the new partnership, representatives from GSL and Explore St. Louis will meet regularly to collaborate on strategic priorities, ensuring that economic development and destination marketing narratives are mutually reinforcing and strategically integrated.
“This alignment reflects how we see the future of regional storytelling,” said Brad Dean, president and CEO of Explore St. Louis. “We are listening carefully to community leaders, partners, and stakeholders who have made it clear that St. Louis must show up in the national conversation with greater clarity and coordination. Aligning our public relations strategy with Greater St. Louis, Inc. is part of a broader set of strategic actions we are taking to ensure Explore St. Louis actively contributes to the region’s growth and evolution.”
Ron Kitchens, GSL’s Managing Partner, added: “Economic development and destination marketing are two sides of the same coin. Talent attraction, business investment, and tourism all depend on perception and visibility. This strategic alignment with BerlinRosen and between our organizations ensures that the region’s strengths and opportunities are communicated with clarity and scale. When we move together, one plus one truly becomes three.”
The alignment positions the St. Louis region to expand its footprint in national conversations, elevate thought leadership and attract business, visitors, and talent through disciplined, innovative storytelling and media engagement.
Media Contacts
Explore St. Louis: Cat Neville | o: 314-992-0654 | c: 314-629-2282 | moc.siuoltserolpxe@elliveNC
Greater St. Louis, Inc.: Tony Wyche | 314-398-9991 | moc.cniLTSretaerG@ynoT
BerlinRosen: Allie Wright | 515-537-6547 | moc.nesoRnilreB@thgirW.eillA
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