For the second year in a row, Greater St. Louis, Inc. will spearhead the effort to bring a delegation of STLMade leaders together at South by Southwest (SXSW), one of the world’s leading innovation conferences. The delegation will organize under the STLMade banner and speak with a unified voice about the resurgence taking place in St. Louis.

“Last year was about introducing St. Louis to the global innovation community. This year, we are taking down a bigger delegation that will show why St. Louis is the place where anyone can start up, stand out, and stay,” said Maggie Kost, Greater St. Louis, Inc. Chief Business Attraction Officer.

St. Louis has placed two panels on the Main Stage at SXSW 2024. Those will feature some of the innovators behind St. Louis’ thriving startup community and our unique food scene. The panels were selected out of more than 4,500 submissions from across the globe.

Another dozen STLMade innovators will appear on panel discussions and other stages over the course of the conference. As it did last year, GSL is coordinating the St. Louis delegation’s activities at the Midwest House as part of its regional business and talent attraction efforts.

“Geospatial technology, agtech, startup culture, arts, food, and more will showcase the innovation renaissance taking place in St. Louis,” added Kost. “We will show everyone at South by Southwest why they need to come be a part of what we are building in St. Louis.”

Listings By Date
Saturday, March 9 | Sunday, March 10 | More St. Louis Voices @ SXSW 2024

Saturday, March 9

Startup Hacks: Unleashing Innovation on a Shoestring Budget

10 a.m., Hilton Austin Downtown Salon G

- Emily Loshe-Busch, 39 North

- Keisha Mabry Haymore, HeyDays

- Akeem Shannon, FlipStick

- Mary Fernandes, Solis AgroSciences


Washington University in St. Louis Alumni Reunion

2 p.m., Four Seasons Hotel by Invitation Only


Midwest Rendezvous: Bridging Art, Tech & Connections

2:30 - 3:30 p.m., JW Marriott Brazos Room

Presented by STLMade

- Keisha Mabry Haymore, HeyDays

- Jayvn Soloman, Loutopia


The Future of Food

TBD, Midwest House at the Half-Step Bar, 75 Rainey Street

Clementine’s Naughty & Nice Creamery will be part of a special event organized by Chicago investors.


MLS Soccer Match: St. Louis CITY vs Austin FC

7:30 p.m., Q2 Holdings Stadium


Sunday, March 10


9 a.m., Midwest House at the Half-Step Bar, 75 Rainey Street


Let’s Talk Growth: Strategies for Talent Attraction When Not on the Coasts

Noon, Midwest House at the Half-Step Bar, 75 Rainey Street

Karlos Ramirez, International Institute St. Louis with panelists from Illinios, Ohio, Michigan, Milwaukee, Tennessee & Tulsa


AI in the Midwest: Taking on the Biggest Challenges to Create Global Impact

4 - 5 p.m., Midwest House at the Half-Step Bar, 75 Rainey Street

- Mark Munsell, Director of National Geospatial Intelligence Agency Data & Digital Innovation Directorate

- Nadine Alameh, Executive Director Taylor Geospatial Institute, Saint Louis University

- Jason Bull, CTO, Benson Hill

- Chenyang Lu, Professor, Washington University in St. Louis


STLMade Takeover at the Midwest House

4 – 7 p.m., Midwest House at the Half-Step Bar, 75 Rainey Street

Experience the best of St. Louis eats, drinks, and entertainment by DJ Nico Marie. Featuring treats from several local favorites.

All are welcome to enjoy treats from:

Clementine’s Naughty & Nice Creamery (as seen on Oprah’s O List)

The Chocolate Rooster Gooey Butter Cupcakes (as seen on The Drew Barrymore Show)

Billy Goat Chips

Volpi Roltinis

And STLMade Beer  

Monday, March 11

Organoleptic Retailing: Using the Senses to Engage Customers

4 - 5 p.m., JW Marriott Salon E

Tamara Keefe and Frank Uible, Clementine’s Naughty & Nice Creamery


Plus More St. Louis Voices Taking Stage at SXSW 2024

About SXSW South by Southwest is an essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. Join us from March 8 -16 in Austin, Texas for the 2024 SXSW Conference & Festivals.

Hashtags For news and updates on the St. Louis team at SXSW 2024, and to follow and promote on social media, use the hashtags #STLMade #SXSW (used together).