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Read the full July 10, 2025 GSL newsletter.
Dave Peacock, a veteran executive who spent much of his career leading Anheuser-Busch and Schnuck Markets, Inc., among others, defied expectations in 2024 when he moved the headquarters of his latest venture, Advantage Solutions, from California to St. Louis. At the time, he called St. Louis “one of the great cities in the U.S.,” its talent, affordability, and central location ideal assets for a growing company. Just one year later, AdAge has ranked the marketing technology firm — an executive-level GSL investor — as one of the top 10 agencies in North America and one of the top 25 in the world.
The Bottom Line: Advantage Solutions’ success defies the conventional wisdom that global companies had to be on the coasts to thrive. Affordability, a high quality of life, and a highly educated, well-trained workforce make St. Louis a place where businesses large and small can thrive.